TECHNICAL SKILLS

• Social Media Management Platforms
• Adobe Creative Suite
• Animated GIF Creation
• Video Editing
• Email Marketing Automation Platforms
• HTML/CSS

CORE COMPETENCIES

• Proven ability to multi-task in a fast-paced environment
• Hands-on experience running successful social media and content campaigns
• Success blogging and growing social media channels by building online relationships and developing relevant content that sticks
• Strong understanding of leading social media platforms: Facebook, Twitter, Instagram, YouTube and Snapchat
• Extensive knowledge of social media analytics tools
• Positive approach with a genuine interest in the growing digital world

SKILLSET

• Digital Content Strategy
• Writing and Editing
• Financial Services
• Internet Brand Marketing
• Web Analytics and Reporting
• Digital Communications
• Content Creation
• Team Building and Development
• Social Media Management
• Website Conversion
• Creative Planning
• Trend Analysis
• Market Research
• Brand Building and Identity
• Storytelling

Content Strategist • JP Morgan Chase & Co • New York, NY
Contract through Newscred (2017 – 2018)
ICUC (Jan – June 2019)

On-site consultant in the Chase Newsroom. The Newsroom creates content for clients that appears on chase.com/news, branded microsites and in business materials.

• Strategize and manage the content work for five LOB marketing teams, aligning to overall business objectives as well as corporate brand messaging and reputation Develop and execute content strategies for LOB clients by understanding target audiences, analytics, SEO and LOB/company initiatives

• Partner with internal stakeholders, including legal, compliance, creatives and social teams

• Implement best practices to develop efficiencies and scale content marketing programs, including creating a content brief and instituting team brainstorming sessions

• Manage a timeline and roadmap for all content work for specific LOB partners to keep team and stakeholders current on progress and goals

• Provide perspective and assert a viewpoint for digital experiences and distribution into new channels such as syndication, social and search

• Key Achievement: Optimized team and personal processes which provided the opportunity to handle more client work

Digital Content Strategist • Falcon.io • New York, NY
(Apr 2016 – Sept 2017) 

Falcon.io is a social media management platform for customer experience and brand management.

• Lead contributor to Falcon’s Insights Hub blog: developed SEO-optimized content for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings and other factors

• Built and sustained brand awareness by delivering valuable, relevant and consistent content to target audiences through social channels

• Gathered audience and competitive insights, prior content and campaign performance data and best practice information to inform content and campaigns

• Identified and engaged with B2B sales prospects on social media

• Established and refined content processes pertaining to case studies, social strategy, distribution and repurposing

• Key Achievement: Developed and implemented digital content strategies according to performance targets, met and exceeded all KPIs

Strategist/Senior Community Manager • Reason2Be • New York, NY
(Oct 2015 – Mar 2016)

R2B is an advertising firm and creator of content across the entire spectrum of the media landscape from film to mobile.

• Created and managed content throughout the lifecycle by developing and implementing a programming calendar to deliver client value, generate traffic and drive engagement by identifying new opportunities to connect and engage with relevant influencers, brands and consumers

• Managed day-to-day social engagement for multiple clients and internal social media channels • Developed actionable insights from a wide variety of data sources: analysis of client, competitive, industry, analytics and past experiences to implement strategic plans to grow the social media audience for key demographics

• Reported KPIs social media campaigns

• Analyzed data from past campaigns to create succinct content that enhanced brand value

• Key Achievement: Facilitated continuous innovation and delivery of streamlined processes that drove efficient work deliverables with high quality outputs

Community Manager • Mercedes-Benz, Viacom, Hertz Fuel Cycle • New York, NY
(Jun 2014 – Oct 2015)

Fuel Cycle is a SaaS-based online community platform which generates market research insights for leading companies.

• Researched, wrote and edited all community content as directed by client, conducted extensive research and reporting on millennial engagement

• Wrote weekly, monthly and quarterly reports for clients and provided marketing strategy recommendations, leveraged engagement metrics to determine content strategy

• Tracked community metrics including membership and participation data and built project-based reports summarizing qualitative community insights

• Built advocacy among 10,000+ brand loyalists by developing and implementing engagement strategies that enhanced clients’ strategic communication goals

• Moderated community discussions and live chats, communicated with members, managed account issues, conducted daily moderation of communities, posting strategy and optimization

• Key Achievement: Implemented strategies that increased member participation and drove online traffic

Director of Marketing • AbbeyPost • New York, NY
(2014)

AbbeyPost was a vertically integrated brand that created custom-made wardrobe classics using real-time manufacturing.

• Developed and implemented best practices that ensured world-class performance while improving overall operational profitability

• Captured, organized and integrated all sources of customer interaction, regularly monitored and cleansed CRM data for accuracy, streamlined existing data pool, consolidated data sources and created a centralized process for data management

• Key Achievement: Developed strong relationships with clients, creating a cohesive and productive atmosphere 

Coordinator/Program Assistant • Practicing Law Institute • New York, NY
(2010 – 2013)

• Planned, managed and executed campaigns • Established and executed strategies to grow the social community

Accountant • State Street Corporation • Boston, MA
(2008 – 2010)

• Defined key performance indicators and implemented measurement analytics and report on finding