Adulting: Home Edition, presented by Chase Home Lending
One key to homeownership: research, research, research
Millennials are moving from misconceptions to mortgages. They make up the largest group of homebuyers today at 36%, 65% are first-time home buyers. Despite commanding a third of the market, many millennials still lack basic knowledge of the homebuying process.
To educate this large and growing group of potential customers, we created a video series titled, Adulting: Home Edition. We partnered with three popular lifestyle vloggers to learn how they overcame common obstacles at different stages of the homebuying journey.
We created videos which appeared on the influencers’ platforms, where we could reach hundreds of thousands of engaged followers. We offered helpful tips for each stage of the process, guiding viewers to prequalification applications and encouraging them to seek advice with Chase Home Lending Advisors.
Key lessons, from experienced homeowners
To prepare for homebuying, supercharge your savings
Content series created to educate college students about credit and budgeting.
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